FEAR GOOGLE (THEY KNOW WHERE YOU ARE)
ABOUT THE COLLECTION
Giving away your information online is like dumping your sofa on the sidewalk. You come back and it's being used by a random passerby.
XVALA spray painting Fear Google in West Hollywood, Los Angles, CA (2011)
“Most people think that if they’re not on Facebook, they’re not on the Internet, but the information is there. Friends are still writing about you and posting things about you. And Facebook wants it to be there.” He continued to say that technology and the Internet is catching up with every part of life and we are becoming less and less able to disconnect. XVALA went on to add, “most people don’t realize they exist on the Internet. It’s not an issue yet and when they realize it, it’s going to be a big surprise in everyone’s inbox.”
XVALA’s work is about the permanence of content on the Internet, not just on Facebook, but the entire World Wide Web and especially its brain, Google. Regarding Google, he explains that people view Google as a tool and don’t know they provide the content.
He even believes Google knows him better than anyone. “We can’t see everything they see. They know more about me than I know about myself because everything goes through a filter.”
-Morgan Borchardt
XVALA and Cory Allen in South Beach Miami, FL (2012)